GX-Generation X

Introducing the Generation X Collection - a stylish, slightly grungy lineup made for those born between 1960 and 1980 who like their fashion with a bit of an edge. Think vintage, with a dash of distressed. With a nod to the best of the ‘70s, ‘80s, and early ‘90s, each piece brings together nostalgic vibes and just the right amount of attitude.

Perfect for anyone who remembers when phones had cords and music came on vinyl (the first time round), this collection is designed to be as versatile as your favourite playlist. Crafted for those who like their coffee black, their humour dry, and their style unapologetically authentic. If you’ve got a little edge and a lot of personality, the Generation X Collection is your new style playground, so go ahead, embrace your inner rebel.

GX - We are not the forgotten generation